There is a well known Harvard Business School Case Study on Willow Creek Community Church’s mission. Senior Pastor Bill Hybels has often spoken about responding to a comment from the room, calling their mission just about impossible, something like "turning atheists into missionaries." You gotta love it!
Here it is in another skin. Seth’s post today on Flipping the Funnel has a link to his newest e-book. You’ve got to check it out. There are some seriously interesting ideas that will have an impact on what you’re doing. It’s the kind of thing that could easily be top of the to do list items. All about not just getting the word out about your organization but also converting strangers to friends, friends to donors, and donors to fundraisers. Clearly at the heart of what our mission is.