What is it that drives innovation and change at Google? In this facinating Forbes article, Google Thinks Small, there are some great ideas. My two favorites? (1) each week every Google employee starts the week writing five lines about what they did the week before. I think that would really encourage focus on the things that matter. (2) "New product ideas circulate among thousands of engineers on an "ideas mailing list." An e-mail flies out every time someone posts (there are now thousands in the archive). The e-mails are half brainstorming, half a search for kindred spirits, inviting others in the crowd to join you on a project you propose." What if we encouraged that kind of action? Instead of enforcing protocal we just released innovation and the best ideas captured the best talent? Cool.