"Less isn’t more; just enough is more."  Milton Glaser.

I love this take on Glaser’s quote, from Joe Duffy, author of Brand Apart.  "Just enough contains an aesthetic componenet that differentiates one experience from another."

Very helpful.  I’m thinking about Andy Stanley’s comments in the 5th session of Drive about what creates momentum.  Check it out.  Different is part of the formula.


Great Quote