What if breakthrough innovation is less about brand new ideas and more about combining parts of old ideas from a variety of sources to make something new? It turns out that's how it is.
One of the main ideas of How Breakthroughs Happen? "Innovative firms can succeed not by breaking free from the constraints of the past but instead by harnessing the past in powerful new ways (p. xii)."
Think that could make a difference for all of us? I think so. Want to read along? You can order your copy right here.