How does arriving where you’ve already been sound? Depends I guess. If you like where you’ve been, you might want to go there again. After all, there are places we’ve been that we love going back to. At the same time, as a metaphor for vision…most of us are dreaming of arriving somewhere we’ve never been. And arriving where we’ve already been is the last thing we’d set out to do.
And yet…when it comes to strategic planning, we’re often hung up by the fears of the agents of status quo who prefer consistent, predictable outcomes. “Will it pay for itself?” “Will we get buy in from the core?” “Are you sure this will work?” Sound familiar? These are the sound bites of those seeking reliability and “the goal of reliability is consistent, predictable outcomes (p. 37, The Design of Business).”
On the other hand, if you’re dream of arriving somewhere you’ve never been, a desired objective,…then you’ll be looking for a different route than you’ve taken so far. You’ll be looking for a path that goes to a different place than you’ve been before. That route or path is found in the search for validity, not reliability. And the discovery of what is actually valid is the only way to get from where you are to where you want to go.