Preparing for a talk in Atlanta. I reread a section of Turning the Future Into Revenue. I just can’t get over how helpful parts II and III of this book are! Really one of the very best books I’ve read on the subject of thinking about organizations and change. I’m sure the name turns some of us off…but it’s really not about money. It’s about becoming more strategic. It’s about future planning. It’s about change…and it has the word "revenue" in the title. And it is one of the best books I’ve read in the last 5 years.
As I was working my way back through it today I noticed this quote (which I didn’t see on the first couple of passes). Here’s the truth:
"I discovered early in my futuring career that endless research and exploration and discussion and writing of missions and goals and objectives and strategies and tactics and debating what these things actually mean and whether a goal has numbers or not and designating responsibilities and debating budgets and what is feasible and setting time lines and debating again whether we are talking about a strategy or a tactic or maybe it is actually a goal and we should put it there and when is the next meeting, all are designed to keep anything from happening, while giving the appearance of action. (emphasis mine)
Very "The Answer to How Is Yes", don’t you think?