Take a minute and think about your target customer. Before you go any further, be sure you’re thinking about the people you’re still trying to reach. In other words, not the lifelong, dyed-in-the-wool, raving fans. Instead, think about the people that you would like to reach but haven’t yet pursuaded to embrace your product or service. If it helps, close your eyes and spend a few minutes thinking about who
it is that you are really trying to reach. Think about the needs of
the person that you’re trying to reach with your product or a service.
Got them in mind?
Ok, now that you’re thinking about the person you’d like to reach but haven’t yet reached, recognize that:
"If you want to reach people no one is reaching you’ll have to do
things that no one else is doing. In order to do things that no one
else is doing you can’t do what everyone else is doing." Craig
Think about that statement. Make sense? It really does. If you want to reach people whose needs aren’t being met by anyone (and for lots of us that is at the heart of what we’re doing), then doing what everyone else is already doing won’t work. If it could work, it would already be working. Hmmmm. This says something profound about what many of us are doing.
One of the highlights of the Willow Creek’s Leadership Summit was Craig Groeschel’s session. Groeschel, Senior Pastor at LifeChurch.tv, is a great communicator. Very inspiring and absolutely clear on their mission. One of the most creative churches in the country. In fact, if you haven’t seen their 30 Days to Live series you owe it to yourself to check it out.