This seems to be a theme today. It’s being widely reported that The Gap is in trouble. Maybe you shop there. In the spirit of clarifying your organization’s win…check out this post: If the Gap Needs a Niche over on Duct Tape Marketing. Here’s a key line: "If one of the largest retailers in the world is facing its demise from
a failure to differentiate what chance do you think your small business
stands doing the same."
Oh my! That is right at the heart of it.
Think you’re big enough to be all things to all people? You may be right! Then again, it might explain some things.