So let’s say you’ve begun to honestly assess some of your programs and you’ve concluded that they really are designed to meet the needs of the already-convinced.  Is that a problem?  What do you think?

Back to the Quadrants_3quadrant view (you can click to enlarge it), if your worship service and programs are designed for the upper left target you need to understand the implications of attracting that group as opposed to another.  What might those implications be?  Here are a few:  you get their values, to keep them you have to continue to cater to a narrow niche, their friends are also in the upper left, they are rarely cause-driven in the truest sense, they have a different definition of success, sending money and missionaries is their idea of full-engagement, learning/information is the goal…not transformation.  And these are just a few of the implications.

But what does that mean to an existing church?  Can you really change, even if you wanted to?  Yes.  You can change.  It won’t be Problem Free.  Nothing ever is.  But you can choose what problems you’d rather have!

But you might be saying, "Wait a minute!  We’re not targeting anyone!  We want to reach all people!  We’re just trusting God to send us who he wants!"  GET REAL!  The design of what you’re doing, the features you’re offering, and the obvious benefits of participating in what you’ve made available are targeting someone.  Even if only by default.  And when they come their level of interest will be determined by how closely you match what you’re offering with what they perceive that they need.

I can’t help thinking that sometimes we really do suffer from a kind of insanity.  You know the definition of insanity?  Doing the same thing over and over again and expecting a different result.  So here we are.  Here you are.  Whatcha gonna do?


Implications of the Wrong Target