Which American company spent the most on R&D over the last 25 years? Give up? According to Tom Peters General Motors spent the most. That is an incredible statistic. Can you see it in their results? I don’t think so. That explains what Seth Godin was getting at in his comment on GM’s R&D spending. He said, "you can’t measure a company’s desire to innovate by their R&D spending." You measure it "by having the will to go to the edges."
Question: We say we want to be innovative. Do our actions demonstrate our intention? Or is it just smoke?