Which American company spent the most on R&D over the last 25 years?  Give up?  According to Tom Peters General Motors spent the most.  That is an incredible statistic.  Can you see it in their results?  I don’t think so.  That explains what Seth Godin was getting at in his comment on GM’s R&D spending.  He said, "you can’t measure a company’s desire to innovate by their R&D spending."  You measure it "by having the will to go to the edges."

Question: We say we want to be innovative.  Do our actions demonstrate our intention?  Or is it just smoke?


Innovation Disconnect