Picked up a new book this week in my ongoing search for innovation ideas and strategies. Innovation X, by Adam Richardson came to the top of the stack. 30 pages in, this is going to be a great addition to my thinking.
A creative director at frog design, Richardson has worked with companies like HP, Intel, Yahoo, Motorola, and Logitech. In describing his work, he points out that much of his time is focused on “strategic issues and sitting down with executives and product managers whose fundamental question is, ‘What should we make?’
Sound familiar? Aren’t many of us asking that same question? What should we make? After all, if we’re mindlessly making the same product we’ve been making for years or generations…you probably have already lost the market. So you’ve more than likely been tweaking the product, trying to stay relevant.
And yet…in many, many cases…tweaking the product has not worked. It’s like we have missed the moment.
“But often,” he continues, “they do not even know exactly what the problem is they are trying to solve.” That sounds very familiar, doesn’t it? Don’t many of us feel like we know things aren’t right…but we’re not sure why.
This feels like a great book right at the outset. Want to come along? You can pick up your copy right here.