When you’re designing a service (in this case a worship service…but it could be any kind of program) doesn’t it just make sense to target it to reach a definite niche?  Can you really effectively target more than one group at a time?

Take for instance major league baseball.  When you go to the Dodger game (you’ll have to wait til next year for this one) they have attempted to tailor the experience to be appealing to as many people as they can.  They’re looking for large crowds.  Larger crowds take care of payroll and expenses.  Large crowds ultimately put money back into the pocket of the owner, either at the end of the year or when they sell the very attractive, income producing and appreciating all the time franchise.

Yes, in the case of major league baseball, large crowds are important.  They make all kinds of things possible.  But owners and promoters have figured out that there still is a very definite niche they’re going after.  Their marketing, their business plan, is geared to reach who they can draw in and entertain for 2 1/2 hours.

So now the question.  What if we had a group of hockey fans that really didn’t like baseball, but during the strike were sitting at home, wondering what to do.  Did anyone seriously consider adding a little bit of hockey to the baseball game in order to pull them in?  Maybe add the idea of a face off at the beginning of each inning to determine which team comes to bat first?  Or have a penalty box and send players over to the penalty box for an inning instead of immediately sending them to the showers when they misbehave?  Or add ice?

And you see right away that these ideas are ridiculous.  But now look at the idea of taking a traditional worship service and adding a band.  Still singing a song written in the 1800s but adding drums and a U2 vibe to pull in the younger set.  Toning down the pipe organ and adding in a little bit of David Crowder or Tommy Walker.  Is this solution any more ridiculous?

So back to the question of the day, "is blended really a strategy?"



Is Blended Really a Strategy?