For example, speaking about the power of new technologies like Twitter and other forms of mobile communications, Gladwell said:
At the end of the day, I am most powerfully influenced by
those who I love and respect and know. And that’s the last mile. And none of these technologies solve
that. At the end of the day you have to
be able with your idea or your product to make such an enduring impression on
people with influence in their social circle that those people will be your
ambassadors. That game has not changed.
My brother is my computer maven. You can invent all the fancy technologies you
want. At the end of the day you’ve got
to impress him. Or you’re never going to
reach me. You can’t. Because everything goes through him. That’s how on the decisions that really matter, that last mile is always
the same. It involves a
relationship. And there’s no getting
Does that ring true? What a really compelling way of thinking about what we do!
You can check it out by clicking right here.
Thanks to Bobby Gruenewald over at swerve for the headsup.