Think U2 is just a band?  Just "four blokes, three instruments, and a bunch of good songs"?  Brand Autopsy directs us to a very interesting post in the New York Times, highlighting a series of insights into the business success of the band.

Interesting stuff.  It makes you wonder if we’re working hard enough, smart enough, on the brand we’re trying to develop.  What do you think?


Media Age Business Tip from U2