Tuesday, June 14, 2005

What if you have a well developed mission statement or purpose statement, and what if you have the beginnings of a vision statement, but what if what you’re doing now will not lead to where you’d love to go?  In other words, what if the way you’re operating right now will not land you anywhere near your dream?  Then you need to begin to think about how you will reach your destination.  And that’s where strategy comes in.

A good example of the concept is Willow Creek Community Church’s well known combination of mission, vision, and strategy.  Willow’s mission is "to make fully devoted followers of Christ out of irreligious people."  Their vision is to become a biblically functioning community.  And their "7 step strategy" is a great example of strategy is developed to help you move from where you are to where you want to be.  More on the strategy later.

Mission then strategy