In a breakout at last week’s Purpose Driven Church Conference, Dan Southerland of Church Transitions talked about measuring success (effectiveness) by purpose. If you’re unfamiliar with the ideas of Purpose Driven you can learn more here. What Southerland was talking about was simply that for each of the purpose components at Flamingo Road they learned to measure certain things. For instance, in order to measure their effectiveness at connecting people to Christ they kept score of how many commitments to Christ and also how many completed their new members class. To measure effectiveness at growing to be like Christ they kept score of how many people were involved in a small group and also weekly giving.
Why go to that trouble? As the saying goes, "You can only expect what you inspect." By keeping a closer eye on their dashboard they learned what worked.
Be sure and take a look at Keeping Score.