Yesterday we talked about the fact that "operational effectiveness is necessary, but not sufficient." And today maybe you’re asking, "but what does that have to do with me? After all, we’re a church!" Yes. Now you’re getting part of it. But maybe not all of it.
For many of us the best way to understand operational effectiveness will be to think about the process of designing and implementing a worship service (believer focused or seeker sensitive, etc.) that really helps people connect with God. Doing the best you can with what you have might be operational effectiveness. But it’s the next step, connecting OE with strategy (the intentional choice of certain activities over others) that will produce the greatest results. Why? Because even the most well thought out worship service needs people in it! And they come from somewhere! So the question of strategy might come into play as you think through the steps that will deliver people to what you’re producing.
So, let’s talk about the intentional choice of certain activities over others. Most of us are sitting in places where we’re looking at a church or a ministry or a project that is already running. And you’ve already got programs in place. As Yamashita and Spataro put it in UNSTUCK most of us are not dealing with a blank slate, but instead are working with the hand we’ve been dealt.
And that is where push comes to shove. Because "the essence of strategy is choosing what not to do." And we’re all, everyone of us, locked in the doing of things that not only don’t contribute to the mission…but in some cases keep us from having the kind of impact that we long to have.