Seen the new Microsoft commercial with Bill Gates and Jerry Seinfeld? If you haven’t, be sure and check it out below. I was forwarded this analysis today and found it pretty interesting. I will say, when I saw the commercial I was drawn in very quickly and even rewound it to see it again…but didn’t get the point.
Unlike Apple’s Mac vs. PC commercials, this one didn’t get it’s point across. What did occur to me was that it may be another example of a very stiff organization trying to appear cool…and falling short. Ever seen that happen before? Maybe like a church that cobbles together an interesting website but it’s not quite right? Or a mailing with a tagline or image that misses the point?