I learned some time back that when Bill Taylor publishes a new book…you jump on the opportunity to pick it up and start the journey. As the co-founder of Fast Company magazine and the co-author of Mavericks at Work: Why the Most Original Minds in Business Win (with Polly LaBarre), Taylor seems to be always talking about things that cause the imagination synapses to fire. Practically Radical is no exception.
81 pages in and I haven’t had a book this marked up, underlined, starred, and dog-eared in quite a while. The sub-title perfectly describes what I’ve experienced in the last 48 hours. “Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself.” I have to say, much like Mavericks at Work, Practically Radical is a book with an inspiring idea on just about every page.
As the subtitle informs, Practically Radical is “built around three distinct (but related) modules: transforming your company, shaking up your industry, and challenging yourself (from the introduction).” Further, the three sections are designed to be read in any order. You can begin reading the section that has the most immediate appeal.
I started right from the beginning and struggled a little through the introduction. Honestly, it was a little slow going. But…once I turned the page and began reading chapter one, “What You See Shapes How You Change — the Virtues of Vuja De,”…oh my. Almost immediately found myself underlining whole sections and rapidly finding very transferable concepts and ideas that will quickly get application and implementation. Chapter two, “Where You Look Shapes What You See,” is very much the same; seriously marked up, starred and underlined.
I first picked up Mavericks at Work in the fall of 2006 when I began hearing people like Guy Kawasaki and Tom Peters talk it up. Practically Radical is already getting the same treatment as authors like Dan Pink begin to talk about Taylor’s latest project. If you haven’t already ordered your copy, let me help you get on the bandwagon. In the next few months, everyone will be talking about Practically Radical. You can order your copy right here (affiliate link).