If you were hiring for a journey from which you might not return…what kind of want ad would you run? What about this ad for Ernest Shackleton’s South Pole expedition? I’d say he was spot on…but definitely not a master of spin. Unless he was only looking for heroic on the Strengthsfinder!
Men Wanted: For hazardous journey. Small wages, bitter cold, long months of
complete darkness, constant danger, safe return doubtful. Honour and
recognition in case of success.
Truth in advertising was part of his deal. Gotta love it!