What’s the difference between predicting the future and forecasting? Take a look at this quote from futurist Paul Saffo:
is concerned with future certainty; forecasting looks at how hidden currents in
the present signal possible changes in direction for companies, societies, or
the world at large. Thus, the primary goal of forecasting is to identify the
full range of possibilities, not a limited set of illusory certainties. Six Rules of Effective Forecasting
Think your organization has some hidden currents? Do you know what they are?