I love it when I discover something that’s both practical and packed with imagination-freeing ideas. If you’re looking for that, you’ve got to check out the article on Dave’s Insanity Sauce over at Inc.com. Without a doubt, one of the very best articles I’ve read in quite a while…and there are some great take-aways that you can use in your next brainstorming session. In particular, the exercise to determine brand character, strategic equity and overall equity is something that could form the basis for an extended discussion for any of us. In fact, I can’t wait to try it out at Lifetogether!
Thanks to Brand Autopsy for the link!