In the last few days there have been a number of stories coming out of Yahoo about their reorganization at the top. In Tuesday’s NY Times story there are some really interesting take-aways that have definite application for all of us. Also, the Wall Street Journal included an internal memo from Brad Garlinghouse, a Yahoo Senior VP. Both stories provide a glimpse of an organization that needs to refocus.
What’s interesting is the way that Yahoo has responded. With mounting pressure from Google’s growing lead in searches and the advances of MySpace and YouTube in social networking media, Yahoo recognized that they needed a change. Compare Yahoo’s response with that of other large organizations. Compare their response with your organization’s response. How likely is it that faced with a challenge you’re actually willing to respond decisively? How quickly will you respond? What steps will you be willing to take? Or are you even aware that the main chance is slipping away?
This is an instance when Glen Hiemstra’s 3 Cone Model for Preferred Future Planning from Turning the Future Into Revenue makes a lot of sense. Take a look:
What Yahoo is recognizing is that the trajectory they’re on does not end up in their preferred future. They’re acknowledging that if they remain on their current course they finish in a different place. And in response they’re attempting to take the steps that will help them shift to a different trajectory now.
The question might be: what shifts do you need to make in order to move your trajectory over so that you end up in your preferred future?
You’ll find a great take on the story over at Tony’s blog.