Had a chance to read Guy Kawasaki’s newest book this week. Like another of my favorite books (The Art of the Start), Enchantment: The Art of Changing Hearts, Minds, and Actions is a great resource! Packed full of great insights and infused with Guy’s infectious enthusiasm…it will get a lot of use.
There’s a lot to really love in Enchantment. First of all, 11 of the 12 chapters are literally essential how tos. Covering a sequentially relevant set of topics (after a first chapter that explains the importance of enchantment), the how to list begins with chapters on how to achieve likability and how to achieve trustworthiness. In the era of hyper-connectivity…these are essentials and there is some great stuff in here! My book is seriously marked up with ideas that I’ll be putting to work.
Chapters 4 and 5, how to prepare and how to launch are equally packed with some great ideas. I loved the simple list on how to make your cause, “short, simple, and swallowable;” a great checklist that I’ll be using over and over.
How to overcome resistance, how to make enchantment endure, how to use push and pull technology, how to enchant your employees and your boss…there is a lot to work with here. This is a book that becomes a handbook (much like the earlier Art of the Start).
Another cool element in Enchantment are all of the cool sidebars at the end of each chapter. Inspirational stuff…very cool personal stories that illustrate the point. A really cool sidenote? Tony Morgan is the sidenote in chapter three!
I have to say, like so many of Guy Kawasaki’s previous books, Enchantment is packed with good stuff. If you’re in a business (and we all are) it will definitely be one you’ll want to pick up.