Need a creativity injection? You might want to take a look at inGenius: A Crash Course on Creativity by Tina Seelig. The Executive Director of Stanford’s Technology Ventures Program, Seelig’s course on Creativity and Innovation is one of the most popular classes in Stanford’s Hasso Plattner Institute of Design or “d.school.” With its provocative collection of ideas, inGenius provides a taste of the d.school course for the rest of us.
Packed with tools and techniques along with stories that illustrate their use, this is both a down-to-earth practical and imagination sparking book. Seelig explores and explains “ways to increase your ability to see opportunities around you, to connect and combine ideas, to challenge assumptions, and to reframe problems.”
InGenius explores a model created by Seelig to explain how a variety of factors fit together to become an innovation engine and enhance creativity (p. 15):
- Your knowledge provides the fuel for your imagination.
- Your imagination is the catalyst for the transformation of knowledge into new ideas.
- Your attitude is a spark that sets the Innovation Engine in motion.
- Resources are all the assets in your community.
- Habitats are your local environments, including your home, school, or office.
- Culture is the collective beliefs, values, and behaviors in your community.
There’s a lot to really like about inGenius. Several of the chapters are pretty marked up, starred and underlined. There are several ideas that will get immediate use and absolutely make it into my bag of consulting tricks. I particularly liked the chapters on paying attention and leveraging constraints. So many great takeaways make this is a book I’ve already recommended several times. If you’re in the market for a creativity boost, inGenius ought to be on your radar.