If you are a presenter, you’re going to want to take a look at Nancy Duarte’s newest effort. Resonate: Present Visual Stories That Transform Audiences is a great follow-up to slide:ology (her previous book on “the art and science of creating great presentations).
Duarte, the CEO of Duarte Designs (an award winning design firm whose clients include Adobe, Chick-fil-A, Cisco, Citrix, Food Network, Facebook, GE, Google, etc.), might be best known as the leader of the team that shaped Al Gore’s Inconvenient Truth presentation.
Although slide:ology got the conversation started, Resonate takes it to a whole new level with the introduction of the concepts and practices that help tell “visual stories that transform audiences.” Using examples drawn from great storytellers in a wide variety of industries (Ronald Reagan, Leonard Bernstein, Richard Feynman, John Ortberg, Steve Jobs, and Martin Luther King, Jr.), Duarte skillfully illustrates the steps that create moments (and take it way beyond a presentation).
I found a couple of the chapters especially helpful. Create Meaningful Content is a great combination of practical steps that begin with idea collection and creation and end with the transformation of information into stories and ideas into messages.
Another chapter that gave me introduced me to some new practices that were immediately helpful was Structure Reveals Insights. Now, I’ll have a new set of tools to use whether I’m building a consulting presentation or a leader training event.
Finally, I loved chapter 7, Deliver Something They’ll Always Remember. Referencing some of the best known presentation moments in recent history (Bill Gates releasing a jar of mosquitoes at the end of his TED talk on solving some of the world’s biggest problems and Steve Jobs unveiling the MacBook Air by pulling it out of a interoffice envelope), Duarte details the creation of “memorable moments that get repeated and retransmitted so they cover longer distances.”
If you’re looking for a way to take your presentation skills from the delivery of information to the creation of transformational moments…resonate: Present Visual Stories That Transform Audiences needs to be in your toolbox.