What do you think about building a consulting practice around the idea of "satisfaction guaranteed"? Over on David Maister’s blog (Strategy and the Fat Smoker) he had a post this week about providing a promise on your website that makes this promise:
If you’re interested in seeing whether we are right for you
and your team, try us on a
matter. What separates us from our competitors is that you have our value promise
on every invoice. If you don’t think we’re worth the amount you agreed to pay,
you make whatever adjustment you think is necessary. If your other firms don’t
walk that walk, it’s time to try Valorem.
Interesting…don’t you think? Will Mancini (Church Unique) makes a similar promise. I’m thinking that would be a good thing to do. What do you think? Would it work for me?