If you haven’t checked out Seth Godin’s latest interview on his newest book/idea, Meatball Sundae: Is Your Marketing out of Sync?, you can listen in right here.  Basic idea?  Commodities (necessary products) are everywhere.  Meatballs are commodities.  When you try to put the new marketing on top of a meatball…well, it’s like putting the sundae toppings on top of a meatball.

How does it apply to all of us?  Well…I’m pretty sure there are a few of us working in a meatball factory and at the same time trying to figure out how to grow.  And we’re tempted to try and market what we’re producing, thinking that marketing is what’s missing.  Dohhhhhh!

There are definitely some great sound bites on this one.  Love the idea of "who vs. how many" from the standpoint of really designing your strategy to capture a certain kind of person versus "the watered down larger market."

Or how about this one: "If you make x in a factory, then you’re probably going to have a hard time growing."  Again, factories make commodities.  And commodities are meatballs.  Try to dress them up with a little whipped cream and a cherry and you don’t get an appetizing thing.  You get a meatball sundae.

In addition to Seth Godin, the interview features Chris Anderson (author of The Long Tail: Why the Future of Business is Selling Less of More),  Tim Ferriss (author of The 4-Hour Workweek), and John Jantsch, founder at Duct Tape Marketing.

Take a listen right here.

Seth Godin on Meatball Sundae