Do you know Seth Godin?  I don’t know him…but I’m enjoying what he writes, and posts on his blog.  There were two very interesting posts on Friday.  One about Bill Gross, a sort’ve pioneer in internet marketing from an upcoming book called The SEARCH by John Battelle.  I’ve been looking at "keyword advertising" lately, as it concerns church plants.  This article has some threads of what is at the root of that interest.

The other post on Seth’s blog is a very interesting reference to the history of why Abraham Lincoln and not William Seward became president.  Here’s an instance where Seward’s chief enemy really was "as wise as a serpent" and undid Seward’s aspirations with a clever strategic move.

Implications?  Plenty.


Seth’s Blog