I don’t know if you’ve caught on to Swerve yet, LifeChurch.tv’s new blog. Those guys are really on to to some cool stuff…very edgy. One of the cool things they just did was take Seth Godin up on an onsite in New York City. Now that is cool, don’t you think?
There are some great take-aways on their post today. What I loved right away is this observation about how they "looked at several websites to evaluate their effectiveness. A very simple rule of thumb…look at your site. What do you really
want people to do when they come to your site? What outcome do you hope
happens? Does your site reflect that priority or not? (note that I said
simple, but sometimes we miss the obvious) Why do we usually display
the same site to all users when it is essentially free to display
different pages to users based on whether the user is new, where they
are located (geographically) or what site they were referred from, etc?"
We’re in the process of evaluating our site at Lifetogether.com. Oh we know…that’s why we’re evaluating!