Monday, June 13, 2005

Ok, here’s the thing.  I know I need to do this.  But I don’t yet know how it will work.  Let’s try it and find out.

I do know I need to start the conversation by talking about where things are right now.  And that has to do with strategy.  But it seems that it begins before that.  It begins with the question, "who is our customer?"  Or maybe, "who do we want as our customer?"

Who is that for us at Lake?  Good question!  And is our customer who we wish it was?  That is another good question!

So far…only questions.  Stay tuned, not for answers, but for ideas.