|
||
|
“To reach people no one else is reaching we must do things no one else is doing.” That line seems like a no-brainer. Obvious. And yet, when I heard Craig Groeschel say that at Willow’s Leadership Summit last year I scrambled to write it down and then had trouble thinking about anything else for the rest [...] I continue to find the idea of meaning a very interesting concept. One that all of us ought to become familiar with and then begin to spend time thinking about…as it pertains to our business. In Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, meanings “reflect psychological [...] Had a four hour flight recently that allowed me to dig deep into Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. I continue to believe that all of us are in organizations that have limited understanding, often an antiquated understanding of why people really buy what we’re selling. [...] What is the point of design-driven innovation? Better, what distinguishes design-driven from simple innovation? I need to introduce a new way of looking at innovation today. It’s not as simple as coming up with something more than incremental. It actually has to do with a radical improvement in performance and a radical change in meaning. Meaning? [...] What does the future hold for your organization? Will it be more of the same? Pretty much business as usual with a twist of incremental change? Or will radical new innovations dramatically change both what your organization does…and even what is normal and customary? Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What [...] |
|
|
|
Copyright © 2010 STRATEGY CENTRAL - All Rights Reserved 
|
||