Reaching People No One Else Is Reaching

“To reach people no one else is reaching we must do things no one else is doing.”

That line seems like a no-brainer.  Obvious.  And yet, when I heard Craig Groeschel say that at Willow’s Leadership Summit last year I scrambled to write it down and then had trouble thinking about anything else for the rest [...]

Uncovering a Hidden Meaning

I continue to find the idea of meaning a very interesting concept.  One that all of us ought to become familiar with and then begin to spend time thinking about…as it pertains to our business.  In Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, meanings “reflect psychological [...]

Questions That Ignite Design-Driven Innovation

Had a four hour flight recently that allowed me to dig deep into Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean.  I continue to believe that all of us are in organizations that have limited understanding, often an antiquated understanding of why people really buy what we’re selling.  [...]

Radical Technology Innovation + Radical Meaning Innovation

What is the point of design-driven innovation?  Better, what distinguishes design-driven from simple innovation?  I need to introduce a new way of looking at innovation today.  It’s not as simple as coming up with something more than incremental.  It actually has to do with a radical improvement in performance and a radical change in meaning.

Meaning?  [...]

Design-Driven Innovation

What does the future hold for your organization?  Will it be more of the same?  Pretty much business as usual with a twist of incremental change?  Or will radical new innovations dramatically change both what your organization does…and even what is normal and customary?

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What [...]