They’re everywhere…the armies of "no".  Amazing how prolific they are .  They can arise out of nowhere and put the cabash on cool stuff.  They’ve got lots of power…when you let them play.  Great post today over on Marketing Profs Daily Fix.  What are the "armies of ‘no’"?  The official definition is that they’re "all the extraneous people who are called on to weigh in on the
latest marketing campaign, regardless of their having any actual
expertise in marketing."  But I’d like to expand it to say, they’re not just in marketing!  They’re in our world too!

Be sure and go over to Marketing Profs to check out the whole post.  Good stuff.

The Armies of “No”