Ever really stopped to examine the lack of connection between wishful thinking and reality? That is, there’s a desire to reach a new kind of customer but an unwillingness to fully commit to all that it will take. So instead, the organizations that are actually reaching that customer are immitated…but only enough to irritate the customer base they’ve already got!
And the question might be, is that your reality? If it is, be sure and check out Tony Morgan’s post on the subject of 10 Ways to Sink a Sermon Series. Won’t apply to all of us, but in context it sheds some good light on the lack of connection between wishful thinking and reality.