I don’t know about you but I love discovering new work on the topic of innovation. I recently picked up a copy of The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work and can see that this has great potential. A followup to Clayton Christensen’s The Innovator’s Dilemma, this volume was written by several of Christensen’s colleagues with "deep experience helping dozens of companies move create innovation-driven growth."
Ever been part of an organization that has had success in the past but seems incapable of moving on to a productive future? I’ve written in the past about systematic abandonment or what Joseph Schumpeter called creative destruction. Disruptive innovation is related in that organizations that have successful operations are often prevented from anticipating or recognizing the need to adapt because they’re already succeeding. An outsider can see that they’re passing up some huge opportunities…but from within the organization, everything looks rosy.
I like where The Innovator’s Guide to Growth is going. Four sections:
- Identifying Opportunities
- Formulate and Shape (Disruptive) Ideas
- Build the Business
- Build Capabilities