Everyone has a core message. Sometimes it's a very faint bleating sound. Other times it's like U2 belting out Pride (In the name of love). But…everyone has a core message. Mine, at least in part, is the reality of the Inside-Outside Disconnect. I first had a name for it when I read John Kotter's A Sense of Urgency. It is essentially the idea that those on the inside become so preoccupied with their own comforts and "necessities" that they forget about the needs and interests of those on the outside. In fact, they have a harder and harder time even acknowledging that the interests are different. It just never comes up.
So…my last post, on Developing and Maintaining an Outside-In Perspective, is just a new manifestation of my core message. There…I've diagnosed myself.
What's your core message?