Just picked up The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action by Jeffrey Pfeffer and Bob Sutton.  The key idea?  So often we know what to do…and we just don’t do it.  After observing the behavior of so many "it was clear that knowing what to do was not enough.  It was clear that being smart was not enough to turn knowledge into practice.  It was evident that reading, listening to, thinking, and writing smart things was not enough (p. ix)."  The question that launched the study that led to the book was "what prevented organizations that are led by smart people from doing things that they know they ought to do?"

Aren’t we all asking that question?  And not just about our team!  About our own actions.  Doesn’t that sound like something that might help?   I’m looking forward to digging in over the next few weeks.

By the way, if Pfeffer and Sutton’s names sound familiar it’s probably because they came out with Hard Facts, Dangerous Half-Truths And Total Nonsense earlier this year and it was definitely a pick for one of the 5 Books That Will Engage Your Brain.  As it turns out, Hard Facts was actually kind of a prequel…that came out later!

The Knowing-Doing Gap