Ever checked out The Lexus Covenant?  What a commitment!  No compromise.  Lexis "will win the race because Lexus will do it right from the start."  It goes on to say that Lexus "will treat each customer
as we would a guest in our home."  That’s serious.

Bill Taylor has another great post over at Mavericks at Work after listening to a talk by Nancy Fein, vice president for customer services with Lexus.  A couple really inspirational stories about living out the commitment of the covenant.

Love the last line of the covenant:
"If you think you can’t, you won’t…If you think you can, you will!  We can, we will."

Serious stuff.

I guess the question of the day is, "What is your commitment (covenant) and have you lived up to it?" 

The Lexus Covenant
  • Thanks for the heads up on the Lexus Covenant.
    This confirms again what we teach our clients; all lasting relationships of value are preceded by the making promises (oaths, covenants and the like).
    If we aspire to form lasting relationships of value (customer relationships in another context), we do well to learn from the Lexus-type models.
    Thanks again. I am always equipped all the more for my work when I read your postings.
    Keep creating…compelling promises,