What’s the most important thing about strategy?  Any ideas?  I think it’s captured in this one liner from Church Unique by Will Mancini:

The central strategy you choose is not as important as whether there is ownership and integration around whatever strategy you choose (p. xxvii).

That’s it, isn’t it?  Many different strategies will work.  Many different strategies will get you down the road.  The key is to land on a strategy that your whole team can embrace and will support wholeheartedly.  Apart from that kind of engagement…it won’t happen.

The Most Important Thing About Strategy