How does your pricing model work? Don't think you have one? Oh, you have one. It may not be overt…but you and your organization have a pricing model.
As things develop in the Small Group Ministry space, it's more and more clear that free is the essential next step if I want to have a broader impact. Maybe you're ending up here too. I tripped across this video over at ChurchCrunch.com. You may recognize Chris Anderson, Editor-in-Chief of Wired Magazine. He's written a number of key articles on the concept, as well as a soon-to-be-released Free: The Future of a Radical Price.