This has tremendous potential!  We’re always trying to figure out how to get the word out about what we’re doing.  We love word of mouth and the sneezers that love what we’re doing.  But is there a way to use the power of the web to spread the word more rapidly?

Once again, Seth Godin alerts us to a great out of left field resource that is totally in the strike zone.  David Meerman Scott’s new e-book The New Rules of PR: How to create a press release strategy for reaching buyers directly is a really cool resource that has some learnings that are directly applicable to what we’re trying to do!  Check it out!

Out.

The New Rules of PR