I don’t know about you, but I am a sucker for a beautiful phrase.  I tripped across this one while working my way through Change by Design.  “A team that understands what is happening will not feel bound to take the next logical step along an ultimately unproductive path (p. 17).”  What do you think?

A team that understands what is happening will not feel bound to take the next logical step along an ultimately unproductive path
The section I’m reading has to do with the way design thinking works in that it doesn’t progress in a linear fashion.  Instead, design thinkers start with an inspiration, move into the ideation phase where they’re beginning to generate, develop and test ideas…and then, just when you think they’d move on to implementation…they discover something unexpected and circle back to the drawing board.

Stop and think about the way you tend to work it.  What do you do once you’ve begun to move to implement?  What do you do once you’ve moved just past ideation, put a plan in place, and then begin to see a wrinkle?

If you’re like many, you simply determine what the next logical step is, even though it might actually be an unproductive path.  What should you do?  What should we do?  Not be afraid to stop in mid-implementation and return to the drawing board.

Interesting how ideas converge.  A week ago I was considering Steven Levitt’s statement that we need to “forget about what we want to be true or what we fear may be true and just look at what is actually happening.”  Bringing that into line with Andy Stanley’s statement that “path, not intent, determines destination,” it all makes sense.  Rather than taking the next logical step along an ultimately unproductive path, we need to just look at what is actually happening…and move over to the path that leads to the destination we desire.

If only it were that simple.

What doesn’t work?  The next logical step.

Want to come along on the journey?  You can pick up your copy of Change by Design right here.

The Next Logical Step Along An Ultimately Unproductive Path
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