Does our organization’s internal conversation matter?  Does it matter that we’re less (or more) confident about where things are going in private conversations than the way we appear in public?  Does it make a difference that we might appear hopeful or visionary in public settings but in private we’re frustrated about a strategic miss or a lack of results?

Seth Godin has some interesting ideas today in a post titled Three Big Barriers.  He’s finding two very common issues in companies that are unhappy with the way they’re growing (and one less common) that warrants a discussion for us. 

And then he offers a key insight about the companies that have it together:

"You’ve certainly met people who have all three things taken care of. They approach a marketplace or a consumer with an appropriate amount of humility. They tell a story that is true, that they believe, that they live. And they do it with confidence, knowing that the story they are telling is bound to benefit most of the people who hear it.

The fascinating thing is that all three of these items happen before the consumer is even involved. They are internal and they’re under your control, direction or influence."

Now that is an interesting take, don’t you think?  The right stuff internally happens even before the customer is involved.  There’s a conversation that needs to be developed.  An internal one.  And it’s all about conviction.  Real conviction and a belief that this mission is the most important thing in the world.  When we have that conviction, really have it, the exterior stuff takes care of itself.  And even more amazingly, the opportunity for that conversation is under our control, direction or influence.  I love it!  Let’s do it!

Read the rest of Seth’s post here.

The Stories We Tell Ourselves
  • The internal knowledge a company has is very important, the problem is that most companies dont, and don’t know how, to control that knowledge and pass it along.

  • I think that’s why it’s a conversation that must be ongoing…before the customer is even in the picture.