Who decides how the money gets spent in your organization? Think it’s the forward thinking leadership on the management team? The theory of resource dependence states that "while managers may think they control the flow of resources to their firms, in the end it is really customers and investors who dictate how money will be spent because companies with investment patterns that don’t satisfy their customers and investors don’t survive (The Innovator’s Dilemma, p. xxiii)."
What do you think? What happens in your organization?