Do you ever wake up in the middle of the night and think about ways that your organization can become "good enough"?  Probably not.  No one ever really dreams of becoming "good enough".  If you dream of anything it’s usually of cracking a code that gets people talking, creating a new category, or customizing a generic experience to meet the specific needs of a unique target audience.

At least…that’s what most people dream about if they dream.  At the same time, many organizations have fallen into the trap of "good enough".  After all, it’s easier, it’s safer, and it won’t wake you up in the middle of the night.  But…that’s not what most of us really want.  So how do you get out of the trap of "good enough"?  It begins with an objective makeover.  Here’s an example from Seth Godin:

  • makes some people uncomfortable
  • changes the entire competitive
    landscape
  • is truly remarkable in that many of the key people we
    reach feel compelled to talk about it

Can you imagine going there?  What if you devoted a team session to crafting objectives like these but distinctively your own?  Can you do it?  It’d be a great exercise.  You’d be out of the trap for sure.  Of course, there’s always that whole frying pan and fire thing.  But that’s a whole new post.

You can read Seth’s whole post right here.

The Trap Called “Good Enough”
  • The flip side of this truth is that there are people who can’t get anything done becoause they are always searching for the better and the best – good enough is actually really good enough!!
    Shalom

  • I’m with Gordon here, Mark.
    (I’m also not against chasing a dream and thinking big, disruptive thoughts.)
    For me, the challenge is always sorting out what can be “good enough” so I don’t get immobilized by the dreaming process.
    I think what I’m realizing over the years is that “big things” happen when I attend to the small, mundane things in a deliberate, thoughtful way.

  • Good words from both Gordon and Steve! I think for me the key is the pursuit of “remarkable” while working hard daily on the little things. How do you do both? That’s the challenge!
    mark