Do you ever wake up in the middle of the night and think about ways that your organization can become "good enough"? Probably not. No one ever really dreams of becoming "good enough". If you dream of anything it’s usually of cracking a code that gets people talking, creating a new category, or customizing a generic experience to meet the specific needs of a unique target audience.
At least…that’s what most people dream about if they dream. At the same time, many organizations have fallen into the trap of "good enough". After all, it’s easier, it’s safer, and it won’t wake you up in the middle of the night. But…that’s not what most of us really want. So how do you get out of the trap of "good enough"? It begins with an objective makeover. Here’s an example from Seth Godin:
- makes some people uncomfortable
- changes the entire competitive
- is truly remarkable in that many of the key people we
reach feel compelled to talk about it
Can you imagine going there? What if you devoted a team session to crafting objectives like these but distinctively your own? Can you do it? It’d be a great exercise. You’d be out of the trap for sure. Of course, there’s always that whole frying pan and fire thing. But that’s a whole new post.
You can read Seth’s whole post right here.