Ever find yourself in the position of holding two contradictory ideas to be true at the same time? For instance, that simple is better (a la In-n-Out Burger’s menu vs. McDonald’s) and at the same time, people today want to co-create their own customized experience/product (a la Starbucks or iGoogle)? If you do find yourself in that spot, take heart! According to F. Scott Fitzgerald, "The true test of a first-rate mind is the ability to hold two contradictory ideas at the same time and still function."
I guess in the interest of full disclosure I should say that I’m not sure that these two ideas are contradictory…but they do seem to be.