One of the great advantages to reading widely is that you come across some ideas that you just would never find otherwise.  Here’s an example.  I love to read Seth’s blog.  Seth Godin is consistently onto things that really apply to the world I live in.  Great stuff.  And one of the many reasons that I love reading Seth is that he regularly links to ideas that he finds cool.  So today, I had the chance to trip across Kevin Kelly’s post Better Than Free.  Fascinating.

Basic idea?  In today’s world lots of stuff "wants" to be free.  Content of all kinds.  Music.  Video.  Print.  They all really "want" to be free.  What does that mean?  Everything is very copyable.  Very hard to protect.  As Kelly writes:

When copies are super abundant, they become worthless.  When copies are super abundant, stuff which can’t be copied becomes scarce and valuable.

So if you’re in the business of authoring content, how do you get paid?  How will you sell anything if everything wants to be free?  Kelly’s idea?  Some things are not copyable.  Need a for instance?  How about "trust."  Trust can’t be copied.  What are some other uncopyable things?  You can take a look at Kelly’s post right here.   Good stuff.  Well worth the read.

Uncopyable Values