Ever been in a situation where a group was working through what to do about a current problem and the only solutions were answers from the past?  Kind of a "this is the way we always do it" prescription?  One of the most common causes of the Knowing-Doing Gap is found when organizations use memory as a substitute for thinking.  Been there?

"People in organizations that use memory as a substitute for thinking often do what has always been done without reflecting.  Even when they realize that a new problem confronts the organization, problem solving means finding practices from the organization’s past that seem right for solving the present problems (p. 69)."

What’s the solution?  Come back tomorrow!

Using Memory as a Substitute for Thinking