Have you found this book? I have to say, Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing is really interesting. If you’re looking for a better understanding of what needs to happen on your website, in your print ads, in all the ways you’re currently marketing your organization…this would be a helpful book to add to your arsenal. Plus…is this not one of the greatest titles you’ve ever come across?
The book is by Bryan and Jeffrey Eisenberg. Very good. They have a blog at A Day in the Life of a Persuasion Architect. Check ’em both out.