What percentage of people are using the web, personally or professionally? Do seniors use the web? Do lower income people use the web? Does rural America use the web? I’ve had this conversation many, MANY, times in places where I’ve consulted and on my home turf.
I tripped across this neat little video over at WebInkNow, the blog presence of David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (By the way, to my knowledge this is the only book I’m actually in. Check out chapter 11).
While you’re here, take a couple minutes and check out Scott in Istanbul. Very, very interesting stuff: